The Operating Companies Behind Execution
Axcel In Business represents the group’s operating companies, specialised platforms that deliver capabilities across marketing, technology, media, and organisational infrastructure.
While Axcel Partners provides strategy and advisory, these companies enable execution. Together, they form an integrated ecosystem that supports transformation, growth, and market expansion.
OUR OPERATING COMPANIES
Capabilities Across Multiple Disciplines
Each company within Axcel In Business focuses on a specialised domain, allowing the ecosystem to deploy expertise across branding, technology, media production, and business infrastructure.
TWISS
Branding, Technology & Digital Systems
Twiss is a boutique branding and technology studio that designs and builds scalable brand systems, digital platforms, and internal tools. Its work spans brand architecture, websites, applications, and operational systems that support growth and complexity. With 50+ SME clients and ventures including seven-figure GMV startup Stayr, TWISS maintains its signature integration of brand excellence and technical sophistication across diverse industries. Twiss is embedded in Axcel projects where businesses require robust digital foundations that align brand, technology, and operations, enabling scale across markets and teams.
WeFound
Social Media Strategy
WeFound focuses exclusively on social media strategy and execution. The team supports brands in building consistent, platform-native content systems that strengthen visibility, engagement, and brand presence across key social channels. Within Axcel engagements, WeFound is activated where social media plays a strategic role in brand positioning, customer acquisition, or community building, particularly during growth phases, repositioning, or venture launches.
Reckn Studios
Creative Technology & Digital Experiences
Reckn operates at the intersection of creative technology and digital experience design. The studio supports businesses in building interactive, performance-led digital experiences that enhance engagement and brand differentiation. Within Axcel initiatives, Reckn is engaged where advanced digital execution or experiential technology is required to support transformation, marketing innovation, or customer-facing platforms.
WorkJoy Group
People, Culture & Workforce Systems
WorkJoy Group is Singapore's integrated HR solutions ecosystem serving ambitious SMEs across compliance, talent acquisition, and workforce optimization. Operating through hrSG, SGWorkPass, recruitSG, and humancapitalSG service lines, WorkJoy delivers end-to-end human capital management from MOM-compliant work pass processing to strategic workforce development. The Group enables clients to consolidate fragmented HR functions under unified oversight, achieving operational efficiency while navigating Singapore's evolving employment landscape across finance, technology, healthcare, and professional services sectors.
Glouu
Customer Experience & Engagement Platforms
Glouu specialises in customer experience design and engagement platforms, supporting businesses in structuring and optimising how customers interact with products, services, and brands across touchpoints. Glouu is engaged where customer journeys, retention, and experience consistency are strategic priorities within transformation or growth initiatives.
Techflouu
Technology Architecture & System Implementation
Techflouu provides technology architecture and implementation support, focusing on building scalable systems that enable operational efficiency and product delivery. The team works across backend systems, integrations, and platform development. Within Axcel engagements, Techflouu is activated where technology execution is critical to delivering transformation outcomes without overengineering or unnecessary complexity.
War Studio
Production Studio
War Studios is a dedicated production studio delivering high-quality visual and content production. The studio supports brand, campaign, and product initiatives through disciplined production execution across formats. War Studios is engaged where strong production capability is required to support transformation, venture launches, or brand repositioning efforts.
Pixie Pitch
Digital Out-of-Home (DOOH) Media & Transparent LED Screens
Pixie Pitch is a media and Digital Out-of-Home (DOOH) solutions company specialising in transparent LED panel advertising across high-traffic environments such as shopping malls, commercial buildings, and retail-facing glass façades.  Within Axcel In Business, Pixie Pitch strengthens go-to-market execution by enabling brands to extend presence beyond digital channels into premium physical placements. The platform supports visibility at scale through modern DOOH formats designed for commercial properties and retail environments.