Winning Partnerships that Lasts
Axcel Partners works with leadership teams navigating critical inflection points, scaling operations, activating strategic partnerships, and aligning capital decisions with long-term enterprise value.
Through Axcel Capital, Axcel Ventures, and Axcel In Business, we provide everything from corporate finance advisory and capital access to hands-on venture building and full-spectrum operational support.
ABOUT AXCEL PARTNERS
Building Enterprises with Discipline and Intent
Axcel Partners exists to help leadership teams make disciplined strategic and execution decisions at pivotal points in business evolution. We believe strategy is only valuable when it can be implemented, measured, and sustained within real operating environments.
What started as a vision in 2016 has evolved into a 200+ person ecosystem spanning strategic advisory, venture partnerships, and operational agencies, all unified under one mission: to turn strategic vision into measurable business transformation.
The proof is in the outcomes: 3,000+ companies transformed, $450M+ in collective revenue generated, and a portfolio of 15+ companies we’ve built and scaled across Singapore, Malaysia, Indonesia, the Philippines, and Vietnam.
Our portfolio companies, from Biohackk, to BeFound, to Esperanza; aren’t just case studies. They are proof that we practice what we advise, building companies alongside our partners rather than observing from the sidelines.
VISION
To become a leading business transformation partner in Asia and beyond, empowering organisations to achieve sustainable growth, operational excellence, and long-term impact.
MISSION STATEMENT
To drive business excellence by empowering SMEs and MNCs with data-driven strategies, expert insights, and solutions that accelerate revenue, optimise performance, and create lasting impact.
OUR FOUNDATION - THE 3H PRINCIPLES
Honour
Our words carry weight.
We honour commitments, communicate with clarity, and act with integrity regardless of circumstance. Trust is built when actions consistently match what has been promised.
Humility
We approach work with a modest view of our own importance.
Humility creates space to listen, learn, and improve, allowing stronger ideas, better collaboration, and more thoughtful decisions.
Hunger
We maintain the ambition to build and improve.
Guided by honour and humility, this drive pushes us to pursue meaningful growth while remaining grounded in values.
The People Behind Axcel Partners
Leadership & Management
Jeremy Teo
Corporate finance and deal structuring specialist across acquisitions, venture building, and GTM execution. Leads strategic direction and ecosystem growth.
Sharon Yeo
Principal of Axcel Partners
CEO of WorkJoy Group
Business transformation and operational scaling specialist. Oversees organisational build-outs and venture growth across the WorkJoy portfolio.
Douglas Lee
Focuses on operational systems and portfolio performance. Supports revenue operations, team structuring, and scalable growth infrastructure.
Janice Choy
Leads enterprise partnerships and cross-border engagements with industry-leading organizations, MNCs and GLCs in Singapore and across Southeast Asia.
Xavier Wong
Product and systems architect specialising in brand strategy and enterprise software infrastructure.
Zishing Yow
Digital transformation specialist building systems that streamline workflows and improve efficiency.
Rae Chuang
Performance-focused content strategist developing frameworks for consumer brands.
Khy Haziq
Leads production across events, ecommerce, and corporate storytelling initiatives.
Aaron Tan
Head of Business Development
SME Markets
Drives SME partnerships through consultative business development and commercial growth strategies.
Chee Jin Sim
Head of Sales Development, B2B
Leads consultative B2B sales and outbound team development across multiple industry verticals.
Hervy Lee
Builds full-funnel acquisition systems spanning creative strategy, paid media, and optimisation.
Kennedy Chew
Direct-to-consumer growth strategist focused on performance marketing and ecommerce systems.
OUR OPERATING MODEL
The 3E Framework
If 3H defines our character, 3E defines how we work.
Education, Excellence, and Experience guide how we improve, deliver, and create meaningful outcomes for the people we work with.
Excellence
Excellence is not about perfection. It is about doing our best with the standards we set for ourselves.
We pursue work we can stand behind, knowing that improvement is always possible. Through humility and collaboration, our best continues to evolve.
Experience
How people experience us matters as much as what we deliver.
We pay attention to the details of every interaction, ensuring that partners, clients, and communities feel the thought, care, and intention behind our work.
Education
Growth requires continuous learning.
We actively seek new knowledge, test ideas in practice, and refine systems that make improvement repeatable across our organisation.
An Integrated Ecosystem
Axcel in Motion
Axcel operates across advisory, venture, capital, and operating companies, creating a structured ecosystem rather than isolated entities. Each company operates independently, yet benefits from shared strategic oversight and operational discipline.
BUILD WITH US
Join the Journey
Axcel Partners works with individuals and partners who value long-term thinking, disciplined execution, and ecosystem collaboration. We welcome conversations grounded in substance and intent.